MadeGood
Campaign work for MadeGood's line of granola bars — the writing, the edit, the storyline, and the voices that brought the spots to life.
"Snacks made good — and a campaign to match."
The Campaign, Playing.
The two hero cuts we wrote, edited, and voiced — square for the feed, vertical for stories and reels. Tap to play with sound.
Make the Snack Sing.
MadeGood needed campaign creative for its granola bars that felt as wholesome and upbeat as the product — ready to run as short, scroll-stopping hero spots.
One team, end to end.
We took the campaign from words to finished film — writing the script, shaping the storyline, cutting the edit, and casting and recording the voices that carry it.
The result: a tight set of hero spots, built in the formats the campaign needed to run — vertical for stories and reels, square for the feed.
"The writing, the edit, the storyline, and the voices — all in one place."
Words First, Then the Story.
A script and a storyline built for six seconds — every beat earning its place.
Copy that does the heavy lifting.
We wrote the campaign copy and helped shape the video storyline — finding the through-line that turns a product shot into a little story you actually want to watch.
Short-form gives you no room to waste. We built the spot so the idea lands fast, the product is the hero, and the message sticks after the scroll.
From Script to Sound.
A full content kit for the campaign — handled under one roof.
Copywriting
Campaign script and messaging written to feel as wholesome and upbeat as the product itself.
Storyline
Helped shape the video storyline — the beats and through-line that make the spot land in seconds.
Video Editing
Cut and finished the hero spots in the formats the campaign needed — vertical and square.
Voice Casting & Recording
Sourced the right voices and recorded them — the casting and audio that give the spot its personality.
The Right Voice in the Room.
Casting and audio that give the campaign its character.
A spot lives or dies on how it sounds. We sourced and recorded the voices for the campaign — finding the right read, directing the takes, and capturing audio that matches the brand's warm, feel-good tone.
Casting, direction, and recording handled alongside the writing and the edit, so the voice and the visuals were built to fit from the start.
Have a Product That Deserves a Campaign Like This?
Copywriting, video editing, storyline, and voice — the full content kit to bring your product to life.