TopLevel
A complete brand identity for a baseball training facility — built to stand shoulder-to-shoulder with the professional game its athletes are chasing.
"A home plate. A catcher's mask. A promise to protect the next generation of talent."
A Facility That Builds Future Pros.
TopLevel trains up-and-coming baseball talent. The brand needed the polish of a professional organization — not a local gym.
A look that belongs alongside the pros.
Young athletes train at TopLevel because they're chasing the next level — college ball, the draft, the show. We built an identity that already feels like it lives there: sharp, confident, and unmistakably athletic.
Every piece — mark, wordmark, palette, uniforms — was designed to sit comfortably next to professional sports branding.
"Give the up-and-comers a brand that already looks like it made it."
Meet The Protector.
One mark, two readings — and a character that lives inside the logo.
A home plate that's also a catcher's mask.
Look once and you see a home plate. Look again and the shape resolves into a catcher's mask — the gear of the position that guards the plate.
From that dual reading we built The Protector: a brand character living inside the logo itself, standing for the role TopLevel plays for its athletes — guarding the plate, defending the dream.
Built for Every Surface.
A complete kit carried from the logo to the turf.
Mark & Wordmark
A primary lockup plus a one-color mark system that stays sharp on navy, white, or blackout.
The Protector
A brand character built from the negative space of the mark — home plate and catcher's mask in one.
Field Navy & Clutch Red
A classic, broadcast-ready palette pulled straight from professional baseball.
Facility & Uniforms
The system carried onto the facility walls and the team's uniforms and caps.
From logo to lived-in.
We carried the system off the screen and onto the turf — branding the facility and outfitting the athletes who train there in full TopLevel kit.
Need a Brand That Plays in the Big Leagues?
Logos, brand characters, color systems, and the creative firepower to make it all hang together.