Toy Dinosaur
Campaign Creative · Social

Atlantic Home Building & Renovation Sector Council — Campaign Creative by Toy Dinosaur

Campaign Lines · Art Direction · Social Series

Recruitment
Campaign
8 Pieces
Social Series
Copy-Led
Approach
One Voice
Headline System
The Lines

Copy That Swings a Hammer.

A headline system built from the trades themselves — every line earns a smile, then makes the ask.

Campaign piece — You can't see into the future. But you can saw.

"You can't see into the future. But you can saw."

Recruiting for the trades means talking to people scrolling past — so every headline works like a tool: "Spark your career." "Drill into a new career." "Build your career, bit by bit." Plain-spoken, proud, and impossible to mistake for a bank ad.

The anchor line carries the whole argument in eight words: "People need homes. Homes need builders."

The Series

Eight Pieces, One System.

Real job-site photography, a deep campaign red, and condensed type — a social system that stays recognizable at feed speed.

Campaign piece — You have the skills. We have the resources. Campaign piece — Spark your career. Campaign piece — Build a home for fun. Campaign piece — People need homes. Homes need builders. Campaign piece — You can't see into the future. But you can saw. Campaign piece — Build your legacy. Campaign piece — Drill into a new career. Campaign piece — Build your career, bit by bit.

Need a Campaign That Recruits?

Headlines, art direction, and a social system that speaks your audience's language — and gets them to act.

Start your campaign with us →