Brand Identity · Logo & Colour
Open Ocean Systems — Logo & Brand Identity by Toy Dinosaur
Symbol + 3 Lockups
Logo Suite
6 Exact Colours
Palette
100 Applications
Brand Kit
Full Guidelines
Brand Book
The Mark
Two O's. One Unbroken Line.
The double O of the name, drawn as a single continuous wave that loops back into itself.
Drawn once, works everywhere.
No gradients, no outlines, no effects — one confident stroke that reads as two interlocking O's at a glance and a rolling wave on the second look.
It's engineered to survive the real world: embroidery, engraving, a one-colour print run, and a 24-pixel minimum size — specified in the guidelines, not left to chance.
The Deliverables
A System, Documented.
One family, every context — the symbol and three lockups, specified in the brand book.
Colour
Six Exact Values.
Deepsea to terracotta — a palette with named roles and exact values, so it's used the same way every time, by everyone.
Want a Mark That Holds Up?
Logo design and brand identity are the heart of what we do — drawn with intent, specified to the pixel, and delivered as a complete system.