Interactive Campaign Film
Mr. Lahey Votes
Ask Mr. Lahey his political opinion — and get a personal response. A get-out-the-vote campaign built on sixty personalized video answers.
Covered by CBC and CTV · Silver — Digital Online Film
Interactive Film
Format
60 Answers
Personalized Videos
CBC + CTV
National Press
Silver
Digital Online Film
The Campaign
Democracy, Trailer-Park Style.
Young voters weren’t listening to politicians — so we gave the microphone to a trailer park supervisor.
Ask him anything. He answers you.
For the 2015 federal election, voters could put their questions to Mr. Lahey and get back one of sixty personalized video responses — equal parts civic duty and liquor-fuelled wisdom.
The campaign earned national coverage on CBC and CTV and took home a Silver for Digital Online Film.
The Receipts
The Press.
When a campaign works, other people write about it.
Want a Campaign People Talk About?
Concept, film, and interactive builds that earn press instead of buying it.