Toy Dinosaur
Brand Identity · Campaign · Film

The Tema Foundation — Identity, Campaign & Film by Toy Dinosaur

Foundation
Client
Knot + Script
Identity
4 Colourways
Vector Suite
Anthem
Brand Film
The Mark

A Knot That Holds.

Two lines, joined — the whole mission in one symbol.

The Tema Foundation knot icon

Built to be held onto.

The identity centres on a reef knot — two separate lines that hold fast to each other — beside a hand-drawn script wordmark that feels human, not institutional.

Delivered as a full vector suite in four colourways, ready for print, broadcast, and everything in between.

The Campaign

Protection From Bullets. Not Anxiety.

Campaign creative that meets first responders where they are.

Protection from bullets, not anxiety — campaign poster Campaign creative — respirator mask Campaign creative — fire mask
The Film

The Appreciation Anthem.

A thank-you set to picture and music.

Have a Cause That Needs a Voice?

Identity, campaign, and film for organizations doing work that matters.