Atlantic Home Building & Renovation Sector Council — Campaign Creative by Toy Dinosaur
Copy That Swings a Hammer.
A headline system built from the trades themselves — every line earns a smile, then makes the ask.
"You can't see into the future. But you can saw."
Recruiting for the trades means talking to people scrolling past — so every headline works like a tool: "Spark your career." "Drill into a new career." "Build your career, bit by bit." Plain-spoken, proud, and impossible to mistake for a bank ad.
The anchor line carries the whole argument in eight words: "People need homes. Homes need builders."
Eight Pieces, One System.
Real job-site photography, a deep campaign red, and condensed type — a social system that stays recognizable at feed speed.
Six Stickers, One Crew.
Die-cut, oval, round, and rectangle — Pure Skill, HCF Approved, Let's Build, Build On, Upgrade Complete, and Build Ready.
Need a Campaign That Recruits?
Headlines, art direction, and a social system that speaks your audience's language — and gets them to act.