Toy Dinosaur
Campaign Film · Writing, Edit & Voice

MadeGoodCampaign Film

Six-second spots for MadeGood granola bars. We wrote them, shaped the story, cut them, and cast and recorded the voices. Turn the sound on.

Credits

  • ClientMadeGood
  • ProductGranola bars
  • Toy DinosaurCopywriting · Storyline · Video editing · Voice casting and recording
  • Formats1:1 for the feed · 9:16 for stories and reels
  • Length0:06 per spot
The Brief

Make the Snack Sing.

MadeGood needed campaign creative for its granola bars that felt as wholesome and upbeat as the product — ready to run as short, scroll-stopping hero spots.

MadeGood logo

One team, end to end.

We took the campaign from words to finished film — writing the script, shaping the storyline, cutting the edit, and casting and recording the voices that carry it.

The result: a tight set of hero spots, built in the formats the campaign needed to run — vertical for stories and reels, square for the feed.

"The writing, the edit, the storyline, and the voices — all in one place."

Writing & Storyline

Words First, Then the Story.

A script and a storyline built for six seconds — every beat earning its place.

Copy that does the heavy lifting.

We wrote the campaign copy and helped shape the video storyline — finding the through-line that turns a product shot into a little story you actually want to watch.

Short-form gives you no room to waste. We built the spot so the idea lands fast, the product is the hero, and the message sticks after the scroll.

Voice Casting & Recording

The Right Voice in the Room.

Casting and audio that give the campaign its character.

A spot lives or dies on how it sounds. We sourced and recorded the voices for the campaign — finding the right read, directing the takes, and capturing audio that matches the brand's warm, feel-good tone.

Casting, direction, and recording handled alongside the writing and the edit, so the voice and the visuals were built to fit from the start.

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MadeGood

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