Toy Dinosaur
Brand Identity · Baseball Training Facility

TopLevel

A complete identity for a facility that trains the next level of baseball talent, built to the standard of the professional game its athletes are chasing.

TopLevel primary logo: the Protector mark above the TopLevel wordmark, on navy
TopLevel uniform: navy jersey and pants carrying the mark and wordmark, white helmet with the mark
01 · Primary logo02 · Uniform system: jersey, pants, helmet
How the Mark Is Built

A Home Plate. A Catcher’s Mask. One Protector.

Two shapes every ballplayer knows, drawn as one. Look once and it’s the plate. Look again and it’s the mask that guards it.

01 · Home plate

The plate

The outer band takes the silhouette of the plate every pitch is measured against: broad shoulders, straight sides, a point at the bottom.

02 · Catcher’s mask

The mask

Inside it, a brow bar and a cage: the gear of the one position whose whole job is to guard the plate.

03 · The Protector

Both at once

Plate and mask in one mark: the brand character who stands for what TopLevel does for its athletes. Guard the plate. Defend the dream.

Client
TopLevel
Sector
Baseball training facility
Scope
Logo, brand character, colour system, uniforms, facility
Palette
Field Navy · Clutch Red · White
The Brief

A Facility That Builds Future Pros.

TopLevel trains up-and-coming baseball talent. The brand needed the polish of a professional organization — not a local gym.

A player training inside the branded TopLevel facility

A look that belongs alongside the pros.

Young athletes train at TopLevel because they're chasing the next level — college ball, the draft, the show. We built an identity that already feels like it lives there: sharp, confident, and unmistakably athletic.

Every piece — mark, wordmark, palette, uniforms — was designed to sit comfortably next to professional sports branding.

"Give the up-and-comers a brand that already looks like it made it."

The Identity System

Built for Every Surface.

A complete kit carried from the logo to the turf.

Logo

Mark & Wordmark

A primary lockup plus a one-color mark system that stays sharp on navy, white, or blackout.

Character

The Protector

A brand character built from the negative space of the mark — home plate and catcher's mask in one.

Color

Field Navy & Clutch Red

A classic, broadcast-ready palette pulled straight from professional baseball.

Applied

Facility & Uniforms

The system carried onto the facility walls and the team's uniforms and caps.

In the World

On the Field.

The identity at work — locker room, gear, cages, and the facility itself.

TopLevel jersey and cap in the locker room TopLevel cap, glove, and bat detail TopLevel athletes in the batting cage TopLevel facility branding
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TopLevel

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