Brand Identity · Campaign · Film
The Tema Foundation — Identity, Campaign & Film by Toy Dinosaur
Foundation
Client
Knot + Script
Identity
4 Colourways
Vector Suite
Anthem
Brand Film
The Mark
A Knot That Holds.
Two lines, joined — the whole mission in one symbol.
Built to be held onto.
The identity centres on a reef knot — two separate lines that hold fast to each other — beside a hand-drawn script wordmark that feels human, not institutional.
Delivered as a full vector suite in four colourways, ready for print, broadcast, and everything in between.
The System
One Knot, Every Surface.
Wordmark, knot icon, and social lockups in blue, yellow, black, and white.
The Campaign
Protection From Bullets. Not Anxiety.
Campaign creative that meets first responders where they are.
The Film
The Appreciation Anthem.
A thank-you set to picture and music.
Have a Cause That Needs a Voice?
Identity, campaign, and film for organizations doing work that matters.